In the field of advertising, retention of product is the success of a good advertisement. whereas, in the field of cheating, your face should have a "less recognizible" feature. Otherwise, there is every chance of getting pilloried by the general public. Poor memory is the key to success. In order to make your face less recognizible learn the art of camouflaging. Because it will come handy in a crisis period.
Saturday, 30 April 2011
Tuesday, 19 April 2011
New scent in old bottle
As a commerce graduate, my acquaintance with commercial law started with a doctrine called Doctrine of caveat emptor-----let the buyer beware. This was prevailing in the 19th century much before the consumer friendly enactments were being made.
In chennai, there is a place, where consumers are ready to be taken for a tide, called burma bazaar. In the 70's and 80's the craze for electronic goods like colour tvs and two-in-ones was immense. During that period, we indians had limited exposure to consumerable goods because of license raj. Apart from electonic goods, chennaites (then madrasis) had a penchant for " scent"(perfumes) . Remember, chennai's climate is hot and humid. The moment you wear a " scent" (read perfume) it will last long and long really long as said in a car battery ad.
Sensing this fad, shopkeepers, henceforth, called as manufacturers started producing IMFP (what confused gwith abbrevation?) Indian-Made-Foreign-perfume. In the back alleys of North chennai,ramshackled sheds were converted into manufacturing units to produce IMFP's. Once produced, they were stuffed inside the empty bottles of the foreign perfrumes and sold it to consumers as " foreign scent". In those days,the people were ready to buy these goods, as their " foreign exposure" was almost nill.
Oblivious, or rather pretending, the customers in chennai buy this scent and flaunt it before the near and dear ones as if it had been an imported one or the one which was presented by "foreign chithhappa". And there were a group ready to believe this kinds of stuff.
New scent in old bottle
As a commerce graduate, my acquaintance with commercial law started with a doctrine called Doctrine of caveat emptor-----let the buyer beware. This was prevailing in the 19th century much before the consumer friendly enactments were being made.
In chennai, there is a place, where consumers are ready to be taken for a tide, called burma bazaar. In the 70's and 80's the craze for electronic goods like colour tvs and two-in-ones was immense. That time we indians had limited exposure to consumerable goods because of license raj. Apart from electonic goods, chennaites (then madrasis) had a penchant for " scent"(perfumes) . Remember, chennai's climate is hot and humid. The moment you wear a " scent" (read perfume) it will last long and long really long as said in a car battery ad.
Sensing this fad, shopkeepers, henceforth, called as manufacturers started producing IMFP (what confused gwith abbrevation?) Indian-Made-Foreign-perfume. In the back alleys of North chennai,ramshackled sheds were converted into manufacturing units to produce IMFP's. Once produced, they were stuffed inside the empty bottles of the foreign perfrumes and sold it to consumers as " foreign scent". In those days,the people were ready to buy these goods, as their " foreign exposure" was almost nill.
Oblivious, or rather pretending, the customers in chennai buy this scent and flaunt it before.the near and dear ones as if it had been an imported one or the one which was presented by "foreign chithhappa". And there is a group ready to believe this kinds of stuff.
Sunday, 6 March 2011
Silence pervades everywhere
People have become very silent. The current social scenario is such that if you exhibit yourself too much you are inviting.trouble from unknown quarters. The moment you open your mouth your message will get distorted. And you will not get any support from the like-minded people. Because they don't want to distrub the tranquility in their life. All you can do at the moment is to remain silent observe the happenings minutely when the chance beckons at you grab it!
Friday, 4 March 2011
The power of zero. . .
When a zero stands alone it has no value. That very same zero stands beside any number ( on the left side of that number ) it adds value to that number.
How to strengthen it. . .
We all have friends. How do we strengthen our friendship? To my knowledge, TASMAC shops are the best place to rope in new friends. Because they remain "steady" be it adverse conditions or otherwise. Many shy away from visiting nearby shops. For all tipplers out there they consider it as a pilgrimage. Last but not the least, there are so many things "brewing"inside the TASMAC shops. Just visit and see it yourself please. .
Wednesday, 23 February 2011
Don't be a broad minded . . .
Jealousy is a common feature. No matter whether a person is relative or a friend feeling jealous is a normal action. By being magnamious, you are only aggravating the situation. Jealous person will always will celebrate your downfall. In fact, he will not show his glee explicitly. On the contrary, he will " express" solidarity in the need of the hour. To me, these creatures are parasites so, it is always keep them at a distance. Next way to tackle them ......hmmmm...wait a while I will get back to you.. I know you are restless.