I understand that there are certain "trades" which cannot be "operational" in public. Particularly, when elders are around over enthused youngsters definetely feel bad.
How to get rid of the elders? And become nouveau riche. First and foremost thing is to pack off the elders to an old age home.( sorry, retirement retreats). Don't get disappointed. This very same elders packed off their elders in the late 70's and 80's. So, they understand the "trade demands" . Times have changed. Today's elders are equivalent to dhirudhrastra of mahabharatha. Though, their health may not be good but, the venom inside their body is still potent.
Hence, one should not have qualms towards today's elders.
Throw off the elders, make compromises, carry on with the trade and become nouveau riche.