The pongal festival is synonymous to villages. But, villages taday are not in a happy mood. Agriculture is struggling. It is very hard to find labour for farming activities. The labour costs have shot up. Above all, agriculture has become an unviable one.
Thanks to technology invasion every village is virtually conbected to outer world. Not just good things reach their drawing room, it also bring you "a can of envies". As village folks are exposed to outer world they want their to pursue other vocation. In other words, they simply ape the urban culture.
Last but not least, you can root out or erase anything. Every village is caste ridden. Suppose community A is majority in numbers in a village that particular community will dominate other communities.
Even a building whitewash has the potential to invite neighbhor's ire. Just like in international politics, "sanctions" will be imposed on "recalcitrant" member of the village. Ostracising is a common thing in villages for years together.
These days ostracization comes with a " community overtones".
On the whole, the villages presented (projected) in media is not the true reflection of the situation prevailing in our villages.